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The Business of Relationships
Judy Banfield is the owner of Mountain Baby, formerly Comfort & Joy, in Nelson—an independent retail store specializing in clothing and outdoor equipment for babies and young children. Her growing operation is a testament to her business savvy and ability to adapt, especially considering that she started the venture with very little retail experience or knowledge. Banfield also had to struggle to maintain the business when her marriage ended unexpectedly.
“(My ex-husband) was doing more of the business than I was,” said Banfield. “I had to really scramble to pull it together (after he left). It took two years to settle, but I decided to keep the store.”
Since then, Banfield has applied herself to the business, launching a dedicated website, changing the product line and looking to fill a niche. While she has faced many obstacles, her efforts are now paying off. She also feels that being a woman has helped her succeed in her particular business to a certain degree.
“I think for women, it’s all about relationships,” said Banfield. “I think the store is about relationships. It’s interesting: you can see when kids walk into the store—whether they’ve been here before or not—they instantly know that this is a very welcoming and loving place. I know that parents feel that. They know they’re going to be respected and valued—and I think that’s a real woman thing.”
However, there have been times when being a businesswoman has meant having to test her resolve and strength.
“There’s the odd time—not very often—when you have to be really tough and firm with suppliers,” said Banfield. “Sometimes they may not be as responsive because you’re a woman. I have to find that part of myself—that part that’s strong and assertive—and say, ‘No, that doesn’t work’ or ‘No, this is not acceptable.’ ”
Banfield believes that the business environment is much more accepting and supportive of women than ever before.
“A lot of things have shifted for women,” she said. “I think in the corporate world there are still a lot of blocks, but I think in the independent, small-business world—and I think that’s why a lot of women go into it—it’s really an opportunity to move forward.”
Added on February 16th, 2010
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